Most products and services in the health and fitness industry are presented to customers and prospective clients via what is called a funnel. First you’re given some value via something like a health and fitness blog, which publishes useful information. Next (and perhaps as part of the process of gaining access to the value contained in the usual info), your contact details are asked for in one of many different ways, a common one which is that of inputting your name and email address to join some kind of mailing list.
Next, you keep getting information that is hopefully valuable to you and then finally or even as part of the ongoing process of getting the value that keeps coming your way, some kind of sales offer is thrown into the mix. This is a very effective method to gain new and loyal customers, used across all manner of niches, but if you take a closer look at any platform which discusses health and fitness, you’re likely to see it in its most pronounced form.
That’s called the medical health and fitness funnel, which in itself has long since existed before all manner of bloggers and the likes started implementing it to get their portion of sales from the lucrative medical health and fitness market.
With the knowledge of the existence of this “funnel,” anybody can implement it as a life-hack to ensure they get the best out of what the medical health and fitness industry has to offer. You have to view it as kind of a funnel, catering to the ideal scenario and then working through the various steps to make sure you get the best in health care as the need arises.
The proactive top of the funnel
While there are many channels through which one can protect themselves against what could be the very costly consequences of having to deal with medical and health complications, the best of these are reserved for those who have the means to access them. We’re talking here something like your grandfather having bought shares in a drugs manufacturing power-conglomerate, which would mean that should you ever need some of the most expensive medical treatment, you would be able to access it without it crippling you financially.
That’s not even at the very top of the funnel. What’s at the very top is prevention, i.e. staying fit and healthy proactively through eating well and exercising, but as we move lower down the funnel it becomes apparent that this proactive approach alone may not be enough.
What happens when you get injured, for instance, perhaps on the job or if you or a loved one was exposed to some hazardous working conditions which led to serious health complications?
That’s where the likes of medical insurance come in.
The reactive bottom of the funnel
At the reactive bottom of the funnel reside services offered by the likes of United Energy Workers Healthcare, which although is freely available to address a very specific class of ailments, would have you relying on what is essentially the goodwill of such organizations. This is the much-needed answer to a public healthcare system that normally isn’t associated with the best that one can get, by way of medical care.